Tips for club officials and managers in integrated clubs

If you are a president, manager or official of a club with men’s and women’s football teams, this advice is for you

In your opinion it is better…

• Treat women’s football as a separate sport
• Treat women’s and men’s football separately
• Employ different specialists for men’s and women’s football
• Build stand-alone marketing based solely on women’s football
• Create separate websites
• Create separate social media fan pages
• Separate changing rooms for men and women

I SAY YES

YOUR SEPARATION OF MEN AND WOMEN IS NOT QUITE RIGHT

I SAY NO

CONGRATULATIONS YOUR ACTION WILL BRING RESULTS IN THE NEAR FUTURE

Here’s some advice

• Don’t separate women’s football from men’s football in your club
• Take women’s football seriously and on the same level as men’s football
• Don’t employ professionals only for men’s football or only for women’s football
• Let people with a specific task in your club share their duties and work for both teams

• Allow women to use all the facilities that are available to men
• Give a sense of fair distribution
• Give women access to the same changing rooms, sports halls, fields, stadiums as men

• Create a brand based on the results of both teams
• Let your sponsors know that they also support women’s football, because it is part of your strategy
• Get the same sponsors for both teams

• Do the same marketing for both teams
• Provide one website for both men’s and women’s teams
• Provide one social media fanpage for men’s and women’s football fans
• Show results on the women’s fanpage as often as the men’s team

Why?

Because:

MANY TOP CLUBS HAVE ALREADY ACHIEVED A LOT IN THIS WAY

WIDER AUDIENCE, MORE SUPPORTERS OF BOTH TEAMS. FANS LOVE FOOTBALL, NOT THEIR GENDER

LET FOOTBALL UNITE AND NOT DIVIDE