Plan for Implementation
1. Video clip or voiceover to show the need to use social networks
According to our good practice surveys of football players in the EWinS project, there are several positive uses of social networks.
- For players, coaches and managers alike, it is now necessary to seize the opportunities offered by social media to develop women’s football at both club and federation level.
- You can use social media, such as Twitter, Facebook and Instagram, to post up-to-date information in a cost-effective way, while providing a platform for promoting players and clubs and for finding sponsors.
- You can also use them to promote positive female role models, especially those that are more ‘immediate’ than distant.
- Be aware that fans may feel that players are more accessible through social media.
- Depending on the country, some social networks are more favoured than others. So make the choice according to your context. Facebook and Instagram appear to be the most used in several European countries.
- The opportunity to use other platforms, such as YouTube, TikTok and LinkedIn, could be explored further depending on your context.
2. “Use your social media inside and outside the club (Photos with animated messages)
The internal and external use of social networks is a simple way to make your practice or your actions in football visible. Share your posts by inviting your internal and external club contacts and asking them to share your posts. Do not hesitate to integrate the women’s football communities which can be good relays
3. Provide your publications in different formats: written, photo, video, live, story (Photos with animated messages).
With the different modalities they offer (videos, live, comments, impressions, etc.), social media are an opportunity to capture or retain a fan base. It is notably through these media that sports clubs or actors in the sports world can now create a passionate and invested fan base. Interactions can thus be created between sports fans, teams, sports leagues, but also athletes, thus participating in the construction of a common history.