Tips for club officials and managers
Do you know…
…how to increase interest in women’s football and therefore the number of supporters of this sport?
…that women’s football is hardly mentioned on TV at all and you can find all the information about it on social media?
…that your good social media management is a step forward in popularising women’s football?
So…
Create a social media fan page for the team, and supervise the project
Periodically send out invitations to the team’s fanpage to your friends, including those who are not interested in women’s football at all
Recruit a social media person – this could be volunteers, students, or it could be one of the players
Help players create a fanpage and help them manage social media
Help top athletes manage their social media accounts and help those who you know are working and don’t have time to manage social media
Take photos of training, matches
Despite the failures, add new, only positive posts every few days
Show match results – even if lost
Add posts so that players can share them on their fanpage
Interview athletes who can be role models for many girls and women
From time to time introduce short films instead of posts – they widen the audience and are definitely more appealing – it can be just a fragment of a match
If you are afraid of negative comments, make the film available without the possibility for outsiders to speak
Encourage a lot of people from outside the club, from different industries, in order to develop your social media even further
Collaborate with other clubs, teams, social media administrators, don’t treat them as competition, they aim to spread women’s football – just like YOU
Start cooperating with local media – regional television and press. Look for sports journalists in your area and start working with them
Include sponsor logos in posts and videos
The higher the profile of a club, the easier it is to attract sponsors
Remember to respect women. If, in your opinion, your post may be misconstrued by women – don’t give it
Don’t compare men footballers with women footballers; it’s a controversial topic; reactions to posts can be different
Never write negatively in social media about the opposing team and their coach or referee
Do not write back, do not intervene on negative unjustified comments, delete them or block the person who writes them
Know that if you show that women play football – you give support to other female footballers
Create a website, which will also help to provide information about your team
Present the history of the club and current information about the club, describe the composition of the team, include photos and information about the players
Publish news on your club’s website
Remember that the more people that come into touch with women’s football, the more people see the sport
